Kalakar
A creator-first product experience built to make captioning faster, simpler, and genuinely made for South Asian creators.
Kalakar is an AI-powered captioning platform built specifically for South Asian creators and editors. It generates captions across major Desi languages and combines customizable templates, professional exports, and editing workflows in one product. The platform says it is trusted by 100,000+ users.
Project overview
Kalakar is an AI-powered captioning platform built for South Asian creators and editors. My role was to translate the product into a clear, creator-first digital experience from website structure and storytelling to design and development.
Designing the system
I built a reusable visual system around strong typography, product-led visuals, clear hierarchy, and interactions. The goal was to showcase powerful features like multilingual captions, templates, exports, and editing integrations without making the experience feel complicated.
The outcome.
The final website gives Kalakar a distinct identity built around one simple idea: Made by Desi creators. For Desi creators. The experience makes the product easier to understand, demonstrates how it fits into real editing workflows, and creates a stronger foundation for growth.